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Are You Buying Buzzwords?

The world of marketing and advertising is populated by a vocabulary all its own. Marketing has evolved from print to radio, ...

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Advertising Crash Course

A little while back, we had an interview with Jim Doyle of Jim Doyle & Associates to talk advertising.  A few topics covered in ...

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How is dieting like marketing?

How is marketing and advertising just like going on a diet?  Find out in the next marketing minute. ...

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Do you need to change your marketing campaign?

You should think of your marketing campaign as a living entity, constantly changing and evolving. Your marketing campaign ...

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Building a Successful Marketing Campaign

Many businesses think that if a marketing campaign or tactic seems work for another business in their industry, they want to ...

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