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Conversation vs. Consultation

  Anyone in a profession that provides consultation or any form of advice have faced this situation of some sorts. In the ...

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Are You Buying Buzzwords?

The world of marketing and advertising is populated by a vocabulary all its own. Marketing has evolved from print to radio, ...

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Targeted Marketing: Shoot With A Shotgun Or A Rifle?

  A rife and a shotgun lie next to one another on a table. A fencepost with a can on it sits across a field of trees. Hit the ...

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Three Ways To Empower Your Team

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Do I Market Myself or My Law Firm?

    Attorneys in every practice of law must tow the line between marketing the firm or the attorney. The focus of the marketing ...

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Selling to help vs. selling to sell

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Marketing - Is there a Silver Bullet?

Are you looking for the silver bullet for business success? Watch this video to learn more. ...

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Marketing Prescription

  The same saying holds true for marketing as in medicine, "Prescription without diagnosis is malpractice."  What does this ...

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Advertising Crash Course

A little while back, we had an interview with Jim Doyle of Jim Doyle & Associates to talk advertising.  A few topics covered in ...

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What's your story? And why you should tell it

Why is it important for you to know your story?  I guess so you can be able to tell it.  This is your Daily Development. ...

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