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Marketing Prescription

  The same saying holds true for marketing as in medicine, "Prescription without diagnosis is malpractice."  What does this ...

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Advertising Crash Course

A little while back, we had an interview with Jim Doyle of Jim Doyle & Associates to talk advertising.  A few topics covered in ...

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What do high ratings mean for your advertising campaign?

Marketing & Advertising Expert, Eric Elliott talks about the effect of traditional media ratings in your advertising campaigns. ...

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