Creating content that people care about. That's it.
Make it water-cooler-talk worthy.
That's what O'Reilly's Auto Parts is doing.
You may have seen this photo floating around social media.
Well, we tested it out.
The numbers of just how much traffic O'Reilly has accumulated is still unknown. What we can tell you, the numbers are definitely in a futuristic range.
Why else would you go to an auto parts website unless you needed, well, auto parts?
Content. Content. Content.
There's your website with your business concept, then there's your website with content that explains and defines your brand.
Content can be blogs that expand on your brand's topic, pictures or how-to videos.
You could have the best content in the world, but you gotta know where to place it. That's why you need Very Important Placement.