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Authenticity in Business

Every company is competing to be the best and have the best product, but some companies ignore the most important aspect of success in business: authenticity. It is necessary to humanize your company and show the faces behind your work. You want to show that although you will hustle and be aggressive in business, you also are genuine and honest. It all boils down to people helping other people. Good relationships are necessary to succeed. Not only will having good character allow you to create a strong brand, it will allow your company to form real connections with other businesses and consumers. Being relatable will encourage your followers to engage with your content and continue to follow your brand.

Other people appreciate it when they know they can trust the people working with them. Open communication is key to being transparent with your clients. Be clear in what you will deliver and make sure the finished product is what you communicated to your client. Do not hide behind a curtain if you make a mistake. We are human; be candid, apologize, and correct it. Trust with a client takes a while to build but a second to break. It is necessary to value these business relationships because having a strong network will only allow your company to grow.

In the end, we are humans doing business for other humans. Here at VIP Marketing & Advertising, we are always transparent and forthright to our clients. We believe every relationship, business-related or not, deserves to treated with respect. We want to win, but we also love to watch our clients win. We are real people with real reactions and think everyone deserves Very Important Placement.


Every Monday, VIP Marketing releases 60 seconds of marketing advice and a short video just for you, and it’s titled A Marketing Minute. Sign up. We promise we won’t spam you at all, and when you’re done, we want you to go to the SoundCloud, iTunes, anywhere that you listen to your Podcasts. and give us a rating. A one star is cool, but a five star is even better. You deserve Very Important Placement.

TAGS: social media, placement, digital media, vip marketing & advertising, digital marketing, local business, your team, Creative agency, digital creative, authentic, real

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