Any business, regardless of the product being offered, can’t always service everyone that walks through the door. If we take on everybody, we service nobody. Working with clients and customers is a two way street, give and take by both parties involved. Creating partnerships between businesses and clients are much more successful in the long run as both have a mutual understanding of the product offered, services rendered, and level of communication required to both reach their end goals.
It is important to recognize and identify who your business wants to service. Take the time to create an outline of your ideal client and this will ultimately allow you to focus more clearly on your work and overall business goals. The right kind of client will be so pleased with your services that they refer you to their family and friends, sing your praises, and promote you in any way they can. The wrong kind of client for your business can create chaos for your team and completely derail your normal processes, so carefully put in place, that your other clients suffer. Picking the right client starts well before the contract is signed.
Do your research, get to know them in and around the community, and really get a feel for how they conduct their own businesses. If in this discovery phase, the potential client tries to alter your business’ vision or ideals in any way, it is clear that they are not a good fit well before contractual services are rendered, saving time, energy, and grief for your team in the long run. Finding the right clients for your business is like finding the perfect mate. You may have some failures, it may take time and effort, yet, in the end when found, can be extremely rewarding for all involved.
The first step to understanding who to work with is organizing your marketing toolbox. Take a look below at our easy process for taking stock of everything you have at your disposal and all you can offer your clients!